NCAA March Madness: Exploiting Black Athletes?


Every March, people in The US create brackets, place bets on winning teams, picking teams, and winning money while watching March Madness.

But The NCAA on the other hand is making millions and billions from ad revenue for a 30 second ads and in fact, they extract over a billion dollars each year from the black community that is going in the bank accounts of mostly white coaches, commentators, athletic directors, and other high ranking white officials.


The athletes that play in March Madness every year are the biggest losers in the tournament because the big universities they play for like Kentucky or North Carolina systemically keep them distracted by showing them with the fans, girls, draconian practice schedules, etc while they are behind the scenes counting the money they make off the exploitation of unpaid athletic labor.

These universities also systemically keep black athletes away from black students so that the black students wouldn’t fill their heads with “radical” ideas, especially during March Madness.

One example of this was a March 1997 black student protest at The University Of Kentucky that took place after a black woman named Tanya Clay was attacked by white male students telling her “If you don’t like your life here, we’ll end it for you” after she spoke about the racial issues that were happening on campus.


The Kentucky Basketball Team was heading to The Final Four that year and the black students had asked the athletes to speak out about the issue and the athletes had zero interest in doing anything on behalf of their community and one of the basketball players had pulled a black male writer to the side and told him, “The coaches didn’t want them reading his articles because he was explaining why college athletes should be getting paid and the coaches didn’t even want them to know about that“.

One of the most eggregious forms of the exploitation of black college athletes by The NCAA happened a few years ago when Kevin Ware, a former Louisville Cardinals basketball player who won a national title with them had broke his leg in a nationally televised March Madness game against The Duke Blue Devils and there was an outpouring of support from NBA players, commentators, and fans.

But The NCAA decided to despicably exploit his injury by selling a shirt for $25 that had quickly sold out. While The NCAA, Louisville, and Adidas got their fair share from the shirt sales, Kevin Ware and his family didn’t even get a fraction of the money from the shirt sales because The NCAA doesn’t allow these athletes to profit off their own autograph, image, labor, and likeness.

The athletes are brainwashed by these big universities to believe that they are playing in March Madness to win and winning a national championship, but they are the biggest losers in March Madness and the universities only use these athletes up for a few years and dump them right back in the hood with a mediocre education. And like the rapper E-40 said many years ago, “They’ll find a new guy next year” and the title of the song he said that true statement in is called “To Whom It May Concern” and you can check it out on YouTube.

The Conclusion – Many former athletes that had the experience of playing in March Madness and The Final Four that got dumped back in the hood with a mediocre education need to speak up against this sick exploitation of our athletes, so the current athletes can also take a stand against the injustices of The NCAA.

Article written by Joe Davis


31 thoughts on “NCAA March Madness: Exploiting Black Athletes?

  1. The whole thing leaves me speechless. Next to the prison system, this is the biggest slave plantation and exploitation of black men ever invented. Cotton is still king.
    Its no different than owning a bunch of race horses, or prize bulls.

    I didnt know that story about kentucky. And dont let the significance of kentucky being the “top school” escape us. Ive always found that peculiar, even before I was woke.

    Players – all black.
    Cheerleaders – all white.
    Head coaches – all white.
    Asst coaches – mostly black.

    • I don’t think many people are familiar with the Kentucky story. I always got the feeling that the NBA and NFL Draft felt like a slave trade to me. Even as a kid I get a bad vibe from it. Just watching all this big strong black men being traded from one team to the next..just had a real slave vibe to it. And the NCAA is raking in the cash on these black athletes. And the athletes are the ones that get all these fans to pay and see the games. Yet the players don’t get one red cent??? Sounds crazy when you really think about it. I just wanted to do a post about since I knew March Madness is going on right now. The Final Four games are tomorrow.

      • @everything – exactly.

        Omg, you are right about the draft (and combine too).

        I forgot to mention the audience. This always stands out, its always ALL white. With the exception of a handful (literally) of parents, maybe a sibling or two. You have 99% white audience watching these big strong black men. Ugh, its just makes me cringe. Definitely a buck showdown.

  2. It all started…or at least really got rolling after the civil wrong bill was passed. The opportunity to sit on a savages toilet, drink form his dog breath smelling fountain and eat in his grave yard restaurant…coupled with the NBA and NFL realizing that all these bucks coning out of traditional “black” colleges, could be a boon and no bust for the bottom line, made these dogs salivate. Then of course all these parents wishing to have that wealth and celebrity status, living vicariously through the children they allow to be exploited by the Knew Klux Klan of the collage plantation. Whew! A smorgasbord of blaxploitation, beyond measures.

  3. Great post! I’m reminded of the book by William C. Rhoden called, ‘Forty Million Dollar Slaves’. I have this book in my library, but never read it. I need to pull it out to read. It speaks on this very subject. Here’s the link at amazon, If you haven’t purchased it already, I recommend you do so.

    Crakkkas find clever ways to keep black folks enslaved.

    • Oh yeah that’s a wonderful book! I bought back in 2009 after a friend recommended it to me. I never looked at sports the same way again. It really opened my eyes. Rhoden does great research and it’s hard to refute his claims. Yes you need to read that one for sure.

    • That was a great book, I learned a lot from Mr. Rhoden about the sports and entertainment industry; it put a lot of things in perspective.

  4. Well, the way I look at it is this: if there weren’t black men willing to offer their services and talent for FREE, then the NCAA would have to pay them. It’s simple economics: supply and demand.

    This is the reason why I say that black men need to get away from this athletic crap and invest more energies into our intellect.

    Even though I’m against the exploitation of black bodies, I have to say that these men WILLINGLY sign up for this exploitation. Remember, they do have other options. Black men need to get off this love affair with developing our athletic ability and start developing our mental capabilities.

    Until people stop supporting the NCAA via ratings and the athletes themselves stop participating this will continue.

    • Thanks for the comment. You make a good point. We probably should invest more energy into our intellect. The whole sports game is just exploitation to be honest. But I think many of them don’t feel they have any other options,so it’s an easy way to make millions. Which is why they willingly participate in it. But I do see your point.

      • And that’s what I”m saying. THis is not going to change as long as there are willing participants and demand from consumers.

        But another spin on this is there are those that argue that while these student athletes may not receive a salary, they ARE being compensated via full scholarships to these universities, which is true in most cases. Also, these universities don’t promise these athletes anything when they recruit them. They get the scholarships and that’s about it- the rest is up to them.

        I’m personally against this exploitation, but I don’t see this changing any time soon- unless the athletes make the necessary sacrifices themselves.

    • That whole thing about “they’re being compensated with full scholarships” is such a load of crap. Most of them are set up to fail, and we know it. Alot of athletes attend better suburban or private schools because they’re already being exploited to get those high school state championships. If they came from an inner city school, they’re not mentally equipped for college. Either way, most have no interest in academics. So even with the resources (i.e. tutors) given to them, they just don’t have the fortitude or the TIME to take full advantage of academia. On top of that, if the teacher is going to give you a B or C regardless, you’re not going to work for it; or maybe your work is crap, and they still say its great. To add to that, a “scholarship” is not a very tangible thing. You got a seat in a class, whoopty doo. We know half the classes, a bum could walk in off the street and sit in the class and soak up whats being taught (although if you’re a black bum you’d be asked for ID, lol).
      Its even worse today, because only handful of degrees are actually useful. Gone are the days of getting bachelors in business or marketing (damn near all the black people i knew in school were in these two majors). You better be studying engineering, healthcare, or something in high demand.
      Most regular students have to put their all into their studies, so an athlete with rigorous travel and practice is not going succeed. Unless you’re a grant hill or richard sherman, etc.
      As far as us not offering our services for free. It would fuck it up for a few years maybe, but it wouldn’t shut it down. It would just go back to the way it was before integration. The basketball team photo will resemble the rowing team or the lacrosse team or the hockey team, thats all.
      And thats not to argue with you reality_check, this is just yet another example of how these pale demons have worked out EVERY angle, while we’re always at square one like “we should boycott!!!”

  5. Just like in the days of the old Roman Empire where Gladiators fought for the entertainment of the Caesars and the “good citizens of Rome” so today, the same dynamic plays out.. History really does repeat itself

  6. At the end of the day sports is a place where a selected few Black will compete to gain a lifestyle better than the ordinary person in the USA. Its kinda like the hunger games. Sports is fun and opens doors that those who are able to make Whites comfortable will be passed through for the hidden jobs and opporunities in America.. Its worth it.

    • I see your point. I’ve said that also. Many of these young brothers come from poor struggling neighborhoods. The allure of getting out of the ghetto is a big temptation. It’s not a guarantee of fame and fortune(NBA) but there’s always the hope. And that’s a strong temptation that’s hard for many to pass up. I understand why they take the offer.

  7. This is a very good post.I heard why black male college athletes doesn’t speak out about the racism on college campuses is because they don’t have the same type of classes they attend on the college campus as regular black students, they keep them from being around too many black students, and these black male athletes are consider stars on campus that get special privileges on campus to attend the non black parties. Furthermore I ESPN had a series about football players who wasn’t select in the nfl draft can come to a tryout camp to make a professional league. When you watch the tv it’s a modern slave auction on how they measure the strength of these black male athletes.

    • If these black male athletes on these college campuses stop playing for those colleges the school lose big money. But in the black male athletes eyes their hoping for a better lifestyle that will help them financially, being a celebrity, and having a non black woman as a trophy.

    • That is very true. Being in the NFL,NBA or professional baseball is a pipe dream. Even those that are really talented don’t even make it. You need to have a Plan B just in case you don’t make it. Most of them don’t a plan B or C for that matter. That’s why having an education is very important.

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